5 Essential Tips When Optimizing Your Site

SEO will help you to position your site in Google Rankings as well as it will help you your website will get properly to be found when people need your site.

What are search engines looking for? How can you build a website which is SEO Friendly & that will please both your visitors as well as search engine.

Read the following 6 tips for optimizing your site

1. What Search Engines are looking for?

·        Content: It should be useful for viewers and on the topic.

·         Performance: It is about how fast is your website and does it work properly?

·         Authority: Your site should have good enough content to link other sites or other authority websites are using your site as reference?

·         User Experience: How your site looks?  Easy to navigate? Etc

2. What Search Engines are not looking for?

·         Keyword Stuffing: Over use of a particular keyword on the webpage

·         Purchased Links: Buying links will get you nowhere on the search engines

·         Poor User Experience: Your website should be user friendly; they should get what they are searching for.

3. Know your Business Structure

·         Here you need to seat and ask some questions for yourself

·         What are your conversion criteria’s?

·         What are your goals?

·         What you are providing is really the same what people are looking for?

4. Optimize for multi channels

Keyword strategy is not only important in on site but also off site platforms, which is why you should think about social media optimization.

·         Facebook

·         Twitter

·         Instagram

·         LinkedIn etc

5. Focus on your Meta data too

Your content on the site should have title and description. Because on the basis of that Search Engine Result Pages will rank your site

Keep these things in mind and optimize your site.

How to Write Perfect Content for your Website

Make your Article SEO Friendly

Search Engine Optimization is a technique used for website visitors and traffic for higher rankings in search engine. Writing an article for your website is a perfect way to increase the traffic of your website. When you post an article about related updates its shows that your website is updating regularly with quality and useful content. Strategic placement of placing keywords in the paragraph and hyperlinks can boost the readership of your webpage.

Read the following steps for writing and article :

1. Articles should be well written and informative for users engagement. A good title can grab the attention of users to click on your webpage.

2.Find out what people wants to read, what are users questions and what is exactly their interests on your website. You can try writing article on the most wanted service of your webpage or product which sales regularly. Explain each and every point about the same.

3. Google Search Engine provides a good weight for title of the article. that is why it is necessary that the title should have keyword phrase present in it, this is the part of effective SEO.

4. It is very necessary to give the subheadings while writing an article. User does not feel the story is written. Subheading can improve readers engagement.

5. Keep a list of keyword or key phrases ready with you. If you are ready with 4-5 keywords try to find out similar words for them or long tail key phrases instead of using the same keyword 10 times.
Make sure that your content is grammatically correct. This is a impact of your performance.

6. Try to use the most important keyword in the first line or preferably in the first paragraph.

7. Bold Some words which are most important in your article to grab the attention at the topic.

Build links to your website :

1. If your article has good content why not promote it by doing some offpage, Simply share the link of your article to Facebook, Twitter, Tumblr etc and make your friends to share it.

2. You can do some social bookmarking to index the webpage.

That is all about the basic tips. Read it and use while article writing.

Image Optimization in SEO

On page optimization, Off page optimization & Image Optimization are the basic steps of SEO Campaign. Nowadays search engines are getting more smarter and intelligent. The process of achieving the good search engine rankings is getting complex. Now it takes much more than just basic off page things and campaigns. 

As we know there are many factors that helps us in search engine rankings. One of the most important factor is on page optimization. 

What is Image Optimization

Op page optimization is pillar of your SEO and one of more important on page optimization factor is Image optimization. Images are the strong component of a webpage. Somebody said that “Pictures are better than thousands of words”. If you use proper images then you can transmit your message to the public at one glance while a careless use of images can destroy your whole idea. In addition to this, Images can be a good source of traffic from Google Images search.

Image optimization includes alt tag, title tag, image size, image linking and image name

Image Optimization Techniques

Image Relevance

Image relevancy is important when we are talking about image optimization. That means image should be matching as your blog or webpage subject. It should not misguide to the audience.

Alt tag

The most important image optimization factor is alt tag. The text in alt tag is displayed in the place of image if the image is taking so long to loading. Most of the search engines are text based, They cannot read images and videos. The alt tag not only tells the search engine that there is images placed in this area but also the topic of your blog or webpage.

Your alt tag must be short but descriptive. Always fill your alt tag with search engine friendly text. You should not use spam words in it. 

Image size 

Images can make your page little heavy. A webpage that takes more than 10 seconds to load have huge bounce rate. The total time visit of visitor is become a vital part of SEO algorithm after all the updates. So it’s very important to keep your images low in bytes.

File Name

As we know keywords are important in URL’s , same goes  for images. Avoid using default image file names like “DSC0001“, as it does not give any information about the image. Always use descriptive file names with keywords separated by “_” (hyphen)

e.g. “madhuri-dixit-on-titan-watch-launching”

Title Tag and Image linking

Though your image is eye catching the proper image linking techniques can give you more proper results. Always use relevant anchor text whenever linking your images. This is even more effective for your SEO. 

Remember to use title tag whenever you do image optimization. The title tag provides a tool tip when you hover your cursor over a link. Use relevant keywords and description & your title tag will rock. 

These are some important tips for Image optimization which are not only effective for SEO but it can also boost your traffic.

Content is king for SEO

Content Marketing

Every year, search engine invent something new to make the guidelines for High Quality Content.  The thing is that if you don’t adjust as per the guidelines your website will be left behind by the time.

You need to follow 3 simple steps for creating High Quality Content. Research, Execute, Analyze. Doing SEO for a website is a very challenging job because it’s all about beating other same category websites. And in order to highlight in Google SERP (Search Engine Result Pages), you need to make your own content that must not be copied from other websites i.e. Fresh Content

So, it’s time to explain 3 simple steps

Research:

1. Research phase involves basic 3 major components.
2. Search about how many people are interested in the Subject of your content.
3. Demand: Determining the demand of the content you are planning to post.
4. Competitors: Identify the competitors and their similar content, research the points in their articles where they lack. Take advantage of those points to make your content more unique & valuable.
5. Know your audience: Research about what people want to hear in your article and include those points. This is called Relationship Building.

Execute:

1. Execute above all ideas by writing a fresh Article.
2. Include H tags in your Articles.
3. Give subtitles in your articles just not to feel boring to the readers. Subtitles give an idea about what points are getting covered in the Article.
4. Finally optimize your keywords in such a manner that it should not look like keyword stuffing. (For SEO Purpose)

Analyze:

1. How many views are there for your Article?
2. Major the bounce rate & average visit duration for your article so that you can improve in your next Article.
3. Knowing why your content is working: in terms of linking, social media or brand name etc.
4. Always re-optimize existing content.

Promote your articles through Social Media, Blogs, Article Submissions, Forums, Paid advertising, to get more views for your Article.

I hope these steps will help you, to make High Quality content for your website or Blog.