5 Essential Tips When Optimizing Your Site

SEO will help you to position your site in Google Rankings as well as it will help you your website will get properly to be found when people need your site.

What are search engines looking for? How can you build a website which is SEO Friendly & that will please both your visitors as well as search engine.

Read the following 6 tips for optimizing your site

1. What Search Engines are looking for?

·        Content: It should be useful for viewers and on the topic.

·         Performance: It is about how fast is your website and does it work properly?

·         Authority: Your site should have good enough content to link other sites or other authority websites are using your site as reference?

·         User Experience: How your site looks?  Easy to navigate? Etc

2. What Search Engines are not looking for?

·         Keyword Stuffing: Over use of a particular keyword on the webpage

·         Purchased Links: Buying links will get you nowhere on the search engines

·         Poor User Experience: Your website should be user friendly; they should get what they are searching for.

3. Know your Business Structure

·         Here you need to seat and ask some questions for yourself

·         What are your conversion criteria’s?

·         What are your goals?

·         What you are providing is really the same what people are looking for?

4. Optimize for multi channels

Keyword strategy is not only important in on site but also off site platforms, which is why you should think about social media optimization.

·         Facebook

·         Twitter

·         Instagram

·         LinkedIn etc

5. Focus on your Meta data too

Your content on the site should have title and description. Because on the basis of that Search Engine Result Pages will rank your site

Keep these things in mind and optimize your site.

How to Write Perfect Content for your Website

Make your Article SEO Friendly

Search Engine Optimization is a technique used for website visitors and traffic for higher rankings in search engine. Writing an article for your website is a perfect way to increase the traffic of your website. When you post an article about related updates its shows that your website is updating regularly with quality and useful content. Strategic placement of placing keywords in the paragraph and hyperlinks can boost the readership of your webpage.

Read the following steps for writing and article :

1. Articles should be well written and informative for users engagement. A good title can grab the attention of users to click on your webpage.

2.Find out what people wants to read, what are users questions and what is exactly their interests on your website. You can try writing article on the most wanted service of your webpage or product which sales regularly. Explain each and every point about the same.

3. Google Search Engine provides a good weight for title of the article. that is why it is necessary that the title should have keyword phrase present in it, this is the part of effective SEO.

4. It is very necessary to give the subheadings while writing an article. User does not feel the story is written. Subheading can improve readers engagement.

5. Keep a list of keyword or key phrases ready with you. If you are ready with 4-5 keywords try to find out similar words for them or long tail key phrases instead of using the same keyword 10 times.
Make sure that your content is grammatically correct. This is a impact of your performance.

6. Try to use the most important keyword in the first line or preferably in the first paragraph.

7. Bold Some words which are most important in your article to grab the attention at the topic.

Build links to your website :

1. If your article has good content why not promote it by doing some offpage, Simply share the link of your article to Facebook, Twitter, Tumblr etc and make your friends to share it.

2. You can do some social bookmarking to index the webpage.

That is all about the basic tips. Read it and use while article writing.

How to judge the quality of a link after Google Updates

When we build links to our website we want lasting results. It does not make any sense to invest your time and money in generating spam backlinks. Google’s recent algorithm has shown us that your website gets into trouble if your website has wrong type of backlinks. Then how do you analyze quality of your website?

What is a good website and from which web pages should you get links?

1) Automatic backlinks are bad

All backlinks that are created automatically does not have positive influence on the rankings of your website.

If you are using any tool to generate backlinks automatically then you should get rid of that as soon as possible to avoid Google’s penalty.

2) Google Page Rank and other metrics are not important when you build links

Many people want to get backlinks from the website which has high page rank. It is usually a waste of time and it makes link building more difficult than it really is.

If a high-quality website adds a new page, the new page will have an initial Page Rank of zero. Nevertheless, the page can still be very good.

3) You will get good results if you have answers of these questions

You don’t have to read special books to judge quality of a webpage. When you find a page that could link to your website ask these few questions to yourself.

1. Is the content related to my website?
2. The page has interesting content?
3. Does it make any sense if the webpage links to my site?
4. Does the linking page look good to the average web surfer?

If you can answer all questions with “yes” then you try to get back link from that page. It will not matter if that page has low page rank.

If you follow some tips above, you make sure that the back links to your website will count in all future updates of Google's algorithm.

Google Announces Panda Update

Google's has announced the very latest version of Google's Panda update. This update will affect the rankings of your websites web pages on search engine result pages.

What is Google's Panda update?                                                                   

Google Panda is a Google’s algorithm in which Google will penalize all the web pages which contains poor, thin or duplicate content. If your website having content copied from other web pages or the content has keyword stuffing or it has no meaning then Google has all the rights to penalize your page after this update.

What's new in the latest Panda update?

"Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week. 

Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.

Depending on the locale, around 3-5% of queries are affected."

What does this mean for your website?

1. If your website was penalized before this update:

If your webpage has been penalized before this update and you did the content as per Google wants then you will recover your rankings by this time & not penalized by latest update.
If not then you have to improve the content of your web pages. (Fresh and Pure Content)

2. If your website was not penalized before

If your website statistics show a significant traffic drop from Google, it might be that Google's new algorithm decided that your website content was not good enough.

In such cases you need to improve your content as per your site’s category with best information from customer’s point of view.

Easy SEO Tips for Better Search Engine Ranking

Links from High Quality Websites

Gaining backlinks is something that you can do for your own website, but it is the most important step for growing your website traffic as well.

There are many ways to gain the backlinks from other high page rank websites like writing guest articles, Leaving valuable comments on other blogs or simply write a blog that people will love to link to. The

purpose of telling this is just to expose you the basics of SEO.

Increase Domain Registration Time        

Have you notice all the sites that are on 1st page of Google’s SERP (Search Engine Result Pages)? There is no solution you can do about that, you can’t backdate your domain registration date, but you can plan for the future.

Search engines notice a website that is registered for a longer time of time to be more legitimate. A brand new domain name that will be expire in one year will have disadvantage compared to a other old domain that will be expire in five more years.

Buying domain is very cheap you can go to GoDaddy for cheaper prices. You will rank higher if your domain has high authority.

Keyword Rich Page Title Tag

Title tag is, <title>Your Title Here </title>, and should be present between the head tags on each and every page. After all, how will Google know what is your page about if it doesn’t have title tag.

The title tag is shows up at the top left of your browser window as well as clickable link on SERP pages. So it’s important that title should contain keywords that are relevant and readable.

Anchor text within Links

Normally people would link to other websites for describing themselves more and simply write “click here” for linking. Search engine takes meaning that the site you are linking is about click and here.

So, wherever you have a link to your site, whether it is internal or external, you want it to contain the key words that you want to rank well for.

Use of Heading Tags

You should know Google gives more weight to the text within properly coded headings than other text on your site. H1 tags are seen as more important than H2 tags, H2 tags are seen as more important than H3 tags, and so on and so forth. In most cases you shouldn't need to go any deeper than H3 or H4.

Improve Website Loading Speed

Page speed in new and important criteria to improve page rankings. The quicker your page loads, the higher it will rank.

Specify Alternate Text for Images

For the most part, spiders don't see images. So what if your website has information that contains within images. If you want to keep large amounts of important of images, but there is a solution that you can do to help search engines read your images better that is image optimization.

By specifying an alt tag, you can give a description to your image so that when a spider crawling your site it will be able to see what the image is all about and index your web page based on that description.

Create and Submit Sitemap

A sitemap is simply a file that has tree type view that links to each and every page on website. If it is created in proper format then you can submit it in Google Webmaster tools.               

This tells Google about all the pages on your site, including the ones it might not have found yet.

Image Optimization in SEO

On page optimization, Off page optimization & Image Optimization are the basic steps of SEO Campaign. Nowadays search engines are getting more smarter and intelligent. The process of achieving the good search engine rankings is getting complex. Now it takes much more than just basic off page things and campaigns. 

As we know there are many factors that helps us in search engine rankings. One of the most important factor is on page optimization. 

What is Image Optimization

Op page optimization is pillar of your SEO and one of more important on page optimization factor is Image optimization. Images are the strong component of a webpage. Somebody said that “Pictures are better than thousands of words”. If you use proper images then you can transmit your message to the public at one glance while a careless use of images can destroy your whole idea. In addition to this, Images can be a good source of traffic from Google Images search.

Image optimization includes alt tag, title tag, image size, image linking and image name

Image Optimization Techniques

Image Relevance

Image relevancy is important when we are talking about image optimization. That means image should be matching as your blog or webpage subject. It should not misguide to the audience.

Alt tag

The most important image optimization factor is alt tag. The text in alt tag is displayed in the place of image if the image is taking so long to loading. Most of the search engines are text based, They cannot read images and videos. The alt tag not only tells the search engine that there is images placed in this area but also the topic of your blog or webpage.

Your alt tag must be short but descriptive. Always fill your alt tag with search engine friendly text. You should not use spam words in it. 

Image size 

Images can make your page little heavy. A webpage that takes more than 10 seconds to load have huge bounce rate. The total time visit of visitor is become a vital part of SEO algorithm after all the updates. So it’s very important to keep your images low in bytes.

File Name

As we know keywords are important in URL’s , same goes  for images. Avoid using default image file names like “DSC0001“, as it does not give any information about the image. Always use descriptive file names with keywords separated by “_” (hyphen)

e.g. “madhuri-dixit-on-titan-watch-launching”

Title Tag and Image linking

Though your image is eye catching the proper image linking techniques can give you more proper results. Always use relevant anchor text whenever linking your images. This is even more effective for your SEO. 

Remember to use title tag whenever you do image optimization. The title tag provides a tool tip when you hover your cursor over a link. Use relevant keywords and description & your title tag will rock. 

These are some important tips for Image optimization which are not only effective for SEO but it can also boost your traffic.

Off-Page Optimization and its Techniques

As we all know Search Engine Optimization is basically divides into 2 parts

1. On-Page Optimization
2. Off-Page Optimization

Off-Page optimization is a technique to improve search engine rankings for your project keyword. It is used to generate back links. Off-page optimization is not at all visible on your website. It’s a long term process and must not be done regularly.

Being a SEO Professional I would suggest some important factors that deal with off-page SEO. These things to be done after completion of on-page SEO.  Here are greatest off page techniques which will boost your website rankings.

1. Social Networking

Social networking or social media marketing is one of the best ways of off page optimization. Discuss about your site, products & services at social networking sites. Aware people about what your product is and how can it helpful to them via posting information about your products and advantages.

2. Blog Posting

Content is king for SEO.This is one of the most powerful ways to promote your brand or website. Including lot of unique content is the main part of Blogging. Be precise in what you are trying to convey to the users in your blog and then promote your blog on directories and social media. If you are not very good at writing content for blogs, I will request to hire a guest blogger.

3. Social Bookmarking

Social Bookmarking is the basic step of SEO process. These sites are good for off page optimization. High PR sites like stumbleupon, dig, delicious are very good sites that give traffic as well as backlinks.  Do not bookmark on low quality bookmarking sites. You should properly handle the tags which are there in a bookmarking site. This may increase your website traffic surely.

4. Press Release

Press Release will not give back links to your site. But it is a very great way, which can generate more traffic & brand value to your site.  Websites like 1888pressrelease, Open PR, PR Leap, etc. will help you to publish your site in Google News.

5. Article Writing

Submit bunch of articles in high quality Article submission sites, it will boost your website off page presence and provide extra backlinks. Always remember be unique and original and it will give you natural links.

6. Forum Discussions

Forum websites are very good way to increase website traffic. Use some good quality forum submission sites with related category. E.g. If you are promoting educational product go to education forums. Be active on forums and use the signature box for posting hyperlink.

7. Classified submission

Classified submission is a way to advertise your product for free. If your website category is related to classified category you should post classified ads on various high PR websites.

8. Question & Answers

Try to find out high PR question & answers sites and keep posting answers in your website category with link of your landing page.  E.g Yahoo answers

9. Blog comments

Comment posting is good way to generate traffic on your website or blog. Some sites also allow do follow comments that can provide your site quality backlinks. It will promote your site through off page.

10. Business & Local Listing

Going global is a very big competition, make your website more local so that search engines can finf your website and fetch the content as per your services. Add your business website on local listing pages it will provide you good backlinks. E.g. Google local maps, Yellow pages, superpages, hotgrog, justdial

If you are failing to do off page optimization properly your website would be lost and won’t reach to the public. After submissions it will take time for your website to get to index. An excellent and unique content is the only way to grab the attention. Whatever you do, don’t spam just plan and then execute.

Thanks’ for reading & all the best. :)