Off-Page Optimization and its Techniques

As we all know Search Engine Optimization is basically divides into 2 parts

1. On-Page Optimization
2. Off-Page Optimization

Off-Page optimization is a technique to improve search engine rankings for your project keyword. It is used to generate back links. Off-page optimization is not at all visible on your website. It’s a long term process and must not be done regularly.

Being a SEO Professional I would suggest some important factors that deal with off-page SEO. These things to be done after completion of on-page SEO.  Here are greatest off page techniques which will boost your website rankings.

1. Social Networking

Social networking or social media marketing is one of the best ways of off page optimization. Discuss about your site, products & services at social networking sites. Aware people about what your product is and how can it helpful to them via posting information about your products and advantages.

2. Blog Posting

Content is king for SEO.This is one of the most powerful ways to promote your brand or website. Including lot of unique content is the main part of Blogging. Be precise in what you are trying to convey to the users in your blog and then promote your blog on directories and social media. If you are not very good at writing content for blogs, I will request to hire a guest blogger.

3. Social Bookmarking

Social Bookmarking is the basic step of SEO process. These sites are good for off page optimization. High PR sites like stumbleupon, dig, delicious are very good sites that give traffic as well as backlinks.  Do not bookmark on low quality bookmarking sites. You should properly handle the tags which are there in a bookmarking site. This may increase your website traffic surely.

4. Press Release

Press Release will not give back links to your site. But it is a very great way, which can generate more traffic & brand value to your site.  Websites like 1888pressrelease, Open PR, PR Leap, etc. will help you to publish your site in Google News.

5. Article Writing

Submit bunch of articles in high quality Article submission sites, it will boost your website off page presence and provide extra backlinks. Always remember be unique and original and it will give you natural links.

6. Forum Discussions

Forum websites are very good way to increase website traffic. Use some good quality forum submission sites with related category. E.g. If you are promoting educational product go to education forums. Be active on forums and use the signature box for posting hyperlink.

7. Classified submission

Classified submission is a way to advertise your product for free. If your website category is related to classified category you should post classified ads on various high PR websites.

8. Question & Answers

Try to find out high PR question & answers sites and keep posting answers in your website category with link of your landing page.  E.g Yahoo answers

9. Blog comments

Comment posting is good way to generate traffic on your website or blog. Some sites also allow do follow comments that can provide your site quality backlinks. It will promote your site through off page.

10. Business & Local Listing

Going global is a very big competition, make your website more local so that search engines can finf your website and fetch the content as per your services. Add your business website on local listing pages it will provide you good backlinks. E.g. Google local maps, Yellow pages, superpages, hotgrog, justdial

If you are failing to do off page optimization properly your website would be lost and won’t reach to the public. After submissions it will take time for your website to get to index. An excellent and unique content is the only way to grab the attention. Whatever you do, don’t spam just plan and then execute.

Thanks’ for reading & all the best. :)

How to use Social Media for SEO

What is Social Media?

Social Media is a place where people interact with each other. They create, share, exchange information and their ideas on social sites.

What is Social Media Marketing?

Social media marketing is a process of gaining traffic and attention through social media sites. Every social site has different social actions. Twitter is a type of social site, where people can share short messages and updates.  Facebook in contrast is a full-blown social site which allows many activities like sharing updates, photos, joining events, comments, chat etc.

The more you engage your audience in commenting and sharing your social media & content, the better your SEO results will be.

How Social Media Can Increase Your Rankings

The level of social interaction your customers have with your brand directly and indirectly it affects on your SEO. Social media is just a way of getting found-not a way of spending your time. You can’t spend all the time on social media sites.

For SEO you need to look first in what area you specialize in and then decide which social media sites are helpful for you.

1. If you are a photographer you use Flickr & Tumblr
2. If you are a journalist you use Twitter & YouTube
3. If you are a recruiter you need to focus on LinkedIn etc
4. How do social Media directly impact on SEO

Facebook:

Google Indexes your social media pages : If you search for a business on Google, you will usually notice that their social media pages also included in the top most results.

What you can do on the page :

1. Use your Brand name
2. Address of the company
3. Phone number
4. Website address

Google+ Circles:

If people are following you on Google+, chances are higher that they will see your posts in SERP (Search Engine Result Pages) are higher.

Twitter:

If you are using your brand name in your tweets its useful. Share the new & interesting stuff in your tweets. Give audience a chance to re-tweet.

All the tactics above will not only increase your SEO rankings. But your brand credibility and reach as well. So stay active on social media and improve SEO rankings.