How to use Social Media for SEO

What is Social Media?

Social Media is a place where people interact with each other. They create, share, exchange information and their ideas on social sites.

What is Social Media Marketing?

Social media marketing is a process of gaining traffic and attention through social media sites. Every social site has different social actions. Twitter is a type of social site, where people can share short messages and updates.  Facebook in contrast is a full-blown social site which allows many activities like sharing updates, photos, joining events, comments, chat etc.

The more you engage your audience in commenting and sharing your social media & content, the better your SEO results will be.

How Social Media Can Increase Your Rankings

The level of social interaction your customers have with your brand directly and indirectly it affects on your SEO. Social media is just a way of getting found-not a way of spending your time. You can’t spend all the time on social media sites.

For SEO you need to look first in what area you specialize in and then decide which social media sites are helpful for you.

1. If you are a photographer you use Flickr & Tumblr
2. If you are a journalist you use Twitter & YouTube
3. If you are a recruiter you need to focus on LinkedIn etc
4. How do social Media directly impact on SEO

Facebook:

Google Indexes your social media pages : If you search for a business on Google, you will usually notice that their social media pages also included in the top most results.

What you can do on the page :

1. Use your Brand name
2. Address of the company
3. Phone number
4. Website address

Google+ Circles:

If people are following you on Google+, chances are higher that they will see your posts in SERP (Search Engine Result Pages) are higher.

Twitter:

If you are using your brand name in your tweets its useful. Share the new & interesting stuff in your tweets. Give audience a chance to re-tweet.

All the tactics above will not only increase your SEO rankings. But your brand credibility and reach as well. So stay active on social media and improve SEO rankings.