Image Optimization in SEO

On page optimization, Off page optimization & Image Optimization are the basic steps of SEO Campaign. Nowadays search engines are getting more smarter and intelligent. The process of achieving the good search engine rankings is getting complex. Now it takes much more than just basic off page things and campaigns. 

As we know there are many factors that helps us in search engine rankings. One of the most important factor is on page optimization. 

What is Image Optimization

Op page optimization is pillar of your SEO and one of more important on page optimization factor is Image optimization. Images are the strong component of a webpage. Somebody said that “Pictures are better than thousands of words”. If you use proper images then you can transmit your message to the public at one glance while a careless use of images can destroy your whole idea. In addition to this, Images can be a good source of traffic from Google Images search.

Image optimization includes alt tag, title tag, image size, image linking and image name

Image Optimization Techniques

Image Relevance

Image relevancy is important when we are talking about image optimization. That means image should be matching as your blog or webpage subject. It should not misguide to the audience.

Alt tag

The most important image optimization factor is alt tag. The text in alt tag is displayed in the place of image if the image is taking so long to loading. Most of the search engines are text based, They cannot read images and videos. The alt tag not only tells the search engine that there is images placed in this area but also the topic of your blog or webpage.

Your alt tag must be short but descriptive. Always fill your alt tag with search engine friendly text. You should not use spam words in it. 

Image size 

Images can make your page little heavy. A webpage that takes more than 10 seconds to load have huge bounce rate. The total time visit of visitor is become a vital part of SEO algorithm after all the updates. So it’s very important to keep your images low in bytes.

File Name

As we know keywords are important in URL’s , same goes  for images. Avoid using default image file names like “DSC0001“, as it does not give any information about the image. Always use descriptive file names with keywords separated by “_” (hyphen)

e.g. “madhuri-dixit-on-titan-watch-launching”

Title Tag and Image linking

Though your image is eye catching the proper image linking techniques can give you more proper results. Always use relevant anchor text whenever linking your images. This is even more effective for your SEO. 

Remember to use title tag whenever you do image optimization. The title tag provides a tool tip when you hover your cursor over a link. Use relevant keywords and description & your title tag will rock. 

These are some important tips for Image optimization which are not only effective for SEO but it can also boost your traffic.

Off-Page Optimization and its Techniques

As we all know Search Engine Optimization is basically divides into 2 parts

1. On-Page Optimization
2. Off-Page Optimization

Off-Page optimization is a technique to improve search engine rankings for your project keyword. It is used to generate back links. Off-page optimization is not at all visible on your website. It’s a long term process and must not be done regularly.

Being a SEO Professional I would suggest some important factors that deal with off-page SEO. These things to be done after completion of on-page SEO.  Here are greatest off page techniques which will boost your website rankings.

1. Social Networking

Social networking or social media marketing is one of the best ways of off page optimization. Discuss about your site, products & services at social networking sites. Aware people about what your product is and how can it helpful to them via posting information about your products and advantages.

2. Blog Posting

Content is king for SEO.This is one of the most powerful ways to promote your brand or website. Including lot of unique content is the main part of Blogging. Be precise in what you are trying to convey to the users in your blog and then promote your blog on directories and social media. If you are not very good at writing content for blogs, I will request to hire a guest blogger.

3. Social Bookmarking

Social Bookmarking is the basic step of SEO process. These sites are good for off page optimization. High PR sites like stumbleupon, dig, delicious are very good sites that give traffic as well as backlinks.  Do not bookmark on low quality bookmarking sites. You should properly handle the tags which are there in a bookmarking site. This may increase your website traffic surely.

4. Press Release

Press Release will not give back links to your site. But it is a very great way, which can generate more traffic & brand value to your site.  Websites like 1888pressrelease, Open PR, PR Leap, etc. will help you to publish your site in Google News.

5. Article Writing

Submit bunch of articles in high quality Article submission sites, it will boost your website off page presence and provide extra backlinks. Always remember be unique and original and it will give you natural links.

6. Forum Discussions

Forum websites are very good way to increase website traffic. Use some good quality forum submission sites with related category. E.g. If you are promoting educational product go to education forums. Be active on forums and use the signature box for posting hyperlink.

7. Classified submission

Classified submission is a way to advertise your product for free. If your website category is related to classified category you should post classified ads on various high PR websites.

8. Question & Answers

Try to find out high PR question & answers sites and keep posting answers in your website category with link of your landing page.  E.g Yahoo answers

9. Blog comments

Comment posting is good way to generate traffic on your website or blog. Some sites also allow do follow comments that can provide your site quality backlinks. It will promote your site through off page.

10. Business & Local Listing

Going global is a very big competition, make your website more local so that search engines can finf your website and fetch the content as per your services. Add your business website on local listing pages it will provide you good backlinks. E.g. Google local maps, Yellow pages, superpages, hotgrog, justdial

If you are failing to do off page optimization properly your website would be lost and won’t reach to the public. After submissions it will take time for your website to get to index. An excellent and unique content is the only way to grab the attention. Whatever you do, don’t spam just plan and then execute.

Thanks’ for reading & all the best. :)

How to use Social Media for SEO

What is Social Media?

Social Media is a place where people interact with each other. They create, share, exchange information and their ideas on social sites.

What is Social Media Marketing?

Social media marketing is a process of gaining traffic and attention through social media sites. Every social site has different social actions. Twitter is a type of social site, where people can share short messages and updates.  Facebook in contrast is a full-blown social site which allows many activities like sharing updates, photos, joining events, comments, chat etc.

The more you engage your audience in commenting and sharing your social media & content, the better your SEO results will be.

How Social Media Can Increase Your Rankings

The level of social interaction your customers have with your brand directly and indirectly it affects on your SEO. Social media is just a way of getting found-not a way of spending your time. You can’t spend all the time on social media sites.

For SEO you need to look first in what area you specialize in and then decide which social media sites are helpful for you.

1. If you are a photographer you use Flickr & Tumblr
2. If you are a journalist you use Twitter & YouTube
3. If you are a recruiter you need to focus on LinkedIn etc
4. How do social Media directly impact on SEO

Facebook:

Google Indexes your social media pages : If you search for a business on Google, you will usually notice that their social media pages also included in the top most results.

What you can do on the page :

1. Use your Brand name
2. Address of the company
3. Phone number
4. Website address

Google+ Circles:

If people are following you on Google+, chances are higher that they will see your posts in SERP (Search Engine Result Pages) are higher.

Twitter:

If you are using your brand name in your tweets its useful. Share the new & interesting stuff in your tweets. Give audience a chance to re-tweet.

All the tactics above will not only increase your SEO rankings. But your brand credibility and reach as well. So stay active on social media and improve SEO rankings.

Content is king for SEO

Content Marketing

Every year, search engine invent something new to make the guidelines for High Quality Content.  The thing is that if you don’t adjust as per the guidelines your website will be left behind by the time.

You need to follow 3 simple steps for creating High Quality Content. Research, Execute, Analyze. Doing SEO for a website is a very challenging job because it’s all about beating other same category websites. And in order to highlight in Google SERP (Search Engine Result Pages), you need to make your own content that must not be copied from other websites i.e. Fresh Content

So, it’s time to explain 3 simple steps

Research:

1. Research phase involves basic 3 major components.
2. Search about how many people are interested in the Subject of your content.
3. Demand: Determining the demand of the content you are planning to post.
4. Competitors: Identify the competitors and their similar content, research the points in their articles where they lack. Take advantage of those points to make your content more unique & valuable.
5. Know your audience: Research about what people want to hear in your article and include those points. This is called Relationship Building.

Execute:

1. Execute above all ideas by writing a fresh Article.
2. Include H tags in your Articles.
3. Give subtitles in your articles just not to feel boring to the readers. Subtitles give an idea about what points are getting covered in the Article.
4. Finally optimize your keywords in such a manner that it should not look like keyword stuffing. (For SEO Purpose)

Analyze:

1. How many views are there for your Article?
2. Major the bounce rate & average visit duration for your article so that you can improve in your next Article.
3. Knowing why your content is working: in terms of linking, social media or brand name etc.
4. Always re-optimize existing content.

Promote your articles through Social Media, Blogs, Article Submissions, Forums, Paid advertising, to get more views for your Article.

I hope these steps will help you, to make High Quality content for your website or Blog.