How to use Social Media for SEO

What is Social Media?

Social Media is a place where people interact with each other. They create, share, exchange information and their ideas on social sites.

What is Social Media Marketing?

Social media marketing is a process of gaining traffic and attention through social media sites. Every social site has different social actions. Twitter is a type of social site, where people can share short messages and updates.  Facebook in contrast is a full-blown social site which allows many activities like sharing updates, photos, joining events, comments, chat etc.

The more you engage your audience in commenting and sharing your social media & content, the better your SEO results will be.

How Social Media Can Increase Your Rankings

The level of social interaction your customers have with your brand directly and indirectly it affects on your SEO. Social media is just a way of getting found-not a way of spending your time. You can’t spend all the time on social media sites.

For SEO you need to look first in what area you specialize in and then decide which social media sites are helpful for you.

1. If you are a photographer you use Flickr & Tumblr
2. If you are a journalist you use Twitter & YouTube
3. If you are a recruiter you need to focus on LinkedIn etc
4. How do social Media directly impact on SEO

Facebook:

Google Indexes your social media pages : If you search for a business on Google, you will usually notice that their social media pages also included in the top most results.

What you can do on the page :

1. Use your Brand name
2. Address of the company
3. Phone number
4. Website address

Google+ Circles:

If people are following you on Google+, chances are higher that they will see your posts in SERP (Search Engine Result Pages) are higher.

Twitter:

If you are using your brand name in your tweets its useful. Share the new & interesting stuff in your tweets. Give audience a chance to re-tweet.

All the tactics above will not only increase your SEO rankings. But your brand credibility and reach as well. So stay active on social media and improve SEO rankings.

Content is king for SEO

Content Marketing

Every year, search engine invent something new to make the guidelines for High Quality Content.  The thing is that if you don’t adjust as per the guidelines your website will be left behind by the time.

You need to follow 3 simple steps for creating High Quality Content. Research, Execute, Analyze. Doing SEO for a website is a very challenging job because it’s all about beating other same category websites. And in order to highlight in Google SERP (Search Engine Result Pages), you need to make your own content that must not be copied from other websites i.e. Fresh Content

So, it’s time to explain 3 simple steps

Research:

1. Research phase involves basic 3 major components.
2. Search about how many people are interested in the Subject of your content.
3. Demand: Determining the demand of the content you are planning to post.
4. Competitors: Identify the competitors and their similar content, research the points in their articles where they lack. Take advantage of those points to make your content more unique & valuable.
5. Know your audience: Research about what people want to hear in your article and include those points. This is called Relationship Building.

Execute:

1. Execute above all ideas by writing a fresh Article.
2. Include H tags in your Articles.
3. Give subtitles in your articles just not to feel boring to the readers. Subtitles give an idea about what points are getting covered in the Article.
4. Finally optimize your keywords in such a manner that it should not look like keyword stuffing. (For SEO Purpose)

Analyze:

1. How many views are there for your Article?
2. Major the bounce rate & average visit duration for your article so that you can improve in your next Article.
3. Knowing why your content is working: in terms of linking, social media or brand name etc.
4. Always re-optimize existing content.

Promote your articles through Social Media, Blogs, Article Submissions, Forums, Paid advertising, to get more views for your Article.

I hope these steps will help you, to make High Quality content for your website or Blog.