Wednesday 25 March 2015

How to judge the quality of a link after Google Updates

When we build links to our website we want lasting results. It does not make any sense to invest your time and money in generating spam backlinks. Google’s recent algorithm has shown us that your website gets into trouble if your website has wrong type of backlinks. Then how do you analyze quality of your website?
What is a good website and from which web pages should you get links?

1) Automatic backlinks are bad

All backlinks that are created automatically does not have positive influence on the rankings of your website.


If you are using any tool to generate backlinks automatically then you should get rid of that as soon as possible to avoid Google’s penalty.

2) Google Page Rank and other metrics are not important when you build links

Many people want to get backlinks from the website which has high page rank. It is usually a waste of time and it makes link building more difficult than it really is.
If a high-quality website adds a new page, the new page will have an initial Page Rank of zero. Nevertheless, the page can still be very good.

3) You will get good results if you have answers of these questions

You don’t have to read special books to judge quality of a webpage. When you find a page that could link to your website ask these few questions to yourself.
  1. Is the content related to my website?
  2. The page has interesting content?
  3. Does it make any sense if the webpage links to my site?
  4. Does the linking page look good to the average web surfer?

If you can answer all questions with “yes” then you try to get back link from that page. It will not matter if that page has low page rank.


If you follow some tips above, you make sure that the back links to your website will count in all future updates of Google's algorithm.